According to official news, BANANA, a TON casual game driven by the CARV protocol, has exceeded 8 million users since its launch four weeks ago, becoming one of the most successful mini-games in the TON ecosystem. The popularity of BANANA once again demonstrates the huge potential of the TON ecosystem in promoting user interaction and growth.
Since its launch on July 27, BANANA has attracted over 8 million users, with 1 million daily active users. The game has over 1.8 million accounts bound to it, and players have completed over 73 million tasks, fully demonstrating its strong appeal and user stickiness.
BANANA has quickly become popular since its launch, attracting 1 million users in just 72 hours, and continues to grow exponentially. With its easy-to-use and rewarding gameplay, BANANA quickly attracted fans - players earn points (PEEL) by collecting bananas with unique attributes and rarity, and can also exchange them for generous rewards such as up to 500 USDT, perfectly combining fun and financial incentives, making players unable to stop.
Leo Li, Chief Growth Officer of CARV, said: "The 8 million user milestone fully demonstrates the huge appeal of incentive-based games on the TON platform. This is not just a numerical increase, but also a strong proof that we are setting a new standard in the field of game data empowerment. We are committed to building a transparent and fair data ecosystem that brings win-win results to business partners and the gaming community, and BANANA is leading this change."
The success of BANANA is showing the booming development of the TON ecosystem. Games like Hamster Kombat and Notcoin are also becoming popular among Telegram's huge user base. With millions of users flocking to these small games, TON is rapidly growing into a hot spot for decentralized games, fully demonstrating its potential to go mainstream.
Leo Li, Chief Growth Officer at CARV, added: “The combination of Telegram’s massive user base and the fun gameplay of TON Mini Games like BANANA opens up a whole new realm of user engagement. Millions of Telegram users are already actively participating in these Mini Games today, and we’ve only just scratched the surface of what’s possible.”
BANANA’s success is due to the CARV Protocol, an innovative modular data layer that gives players data sovereignty, allowing them to control, manage and monetize their game data. This is the core vision of CARV to promote changes in data use and sharing in the gaming and AI fields.
BANANA fully utilizes the CARV ecosystem, including CARV Play, CARV Protocol and the CARV mobile app with over 3 million registered users. On this basis, through precise advertising and KOL promotion, BANANA has successfully attracted a large number of seed users and achieved natural growth through referral mechanisms and UGC/sharing activities. Currently, more than 90% of users come from natural growth channels.
Driven by this historic milestone, BANANA is preparing for more development plans:
Trading market development: CARV plans to launch a trading market that will allow users to trade bananas using TON as a trading currency, further enhancing the interactivity and economic vitality of the game.
CARV Advertising Network: CARV is building a TG advertising network, and the first demand-side platform (DSP) version is expected to be launched within a month. The platform will connect advertisers and publishers, and use BANANA and other CARV ecological games as the first publishers to promote the launch of the advertising network. Relying on the CARV Protocol, users who share on-chain and off-chain data (with full privacy protection) will receive cash incentives, enabling the CARV advertising network to provide advertisers with accurate user acquisition and targeting services.
Project cooperation and traffic distribution: BANANA's influence and traffic will help partners in various industries achieve efficient user acquisition. The cooperation plan also includes working with large Web2 companies such as Alibaba and Lazada to integrate e-commerce and payment solutions to further expand user growth channels.
CARV is committed to promoting the continued development of the TON ecosystem and plans to continue to support innovative projects and explore new frontiers in game development and data management. Li said: "BANANA's success is just the beginning. We will continue to break boundaries and deeply integrate fun games with user data solutions. There are endless possibilities in the future, and it is worth looking forward to it."
Try BANANA now and earn great rewards, follow the game on Twitter(X) or Telegram.
About CARV CARV is building the world's largest modular data layer, focusing on games and AI. CARV services have integrated more than 900 games and AI companies, covering more than 30% of the Web3 game market and serving more than 9.5 million registered players. It has more than 1.3 million daily active users and more than 2.8 million unique on-chain CARV IDs. CARV has more than 2.1 million daily independent active wallets, covering 40 networks, and the number of active addresses ranks among the top three in multiple chains. To date, CARV has received US$50 million in financing, with investors including top investment institutions such as Tribe Capital, Temasek Ventures, HashKey Capital, Animoca Brands and ConsenSys, as well as well-known game studios and ecosystems such as MARBLEX (Netmarble) and The Sandbox. Team members come from industry leaders such as Coinbase, Binance, Google and EA, and are committed to subverting the way data is used in games, AI and more.
