PANews reported on August 8 that according to the official blog, Animoca Brands announced a partnership with Automobili Lamborghini to shape the future of brand engagement in the automotive industry. The partnership will combine the respective strengths of the two companies to provide a unique experience for fans and customers of Automobili Lamborghini. Creative design studio and technology company Gravitaslabs and Motorverse (a global ecosystem of digital cars, racing games and racing culture created by Animoca Brands) were selected as exclusive partners of the program.