Highlights:

  • Binance has appointed Guilherme Nazar as Regional Vice President for Latin America, expanding his leadership role as General Manager of Binance Brazil to the entire region.

  • Nazar will focus on developing the crypto industry throughout Latin America and increasing adoption, keeping user needs at the heart of Binance's strategy.

  • Latin America is a key market for Binance, with Brazil, Argentina and Mexico occupying prominent positions in Chainalysis' 2023 Global Cryptocurrency Adoption Index.

Binance announces the appointment of Guilherme Nazar as Regional Vice President for Latin America. In this new role, Nazar, who has been the General Manager of Binance Brazil since 2022, will expand the scope of his leadership to further develop the crypto industry throughout the LATAM region. He will focus on promoting innovation, increasing adoption, and designing and implementing Binance user-centric trading strategies.

Binance's current General Managers, Frida Vargas for Mexico and Daniel Acosta for Colombia, Central America and the Caribbean, will continue to lead their local markets and report to Nazar.

The importance of Latin America

Home to some of the highest-ranked national markets by level of crypto adoption, according to Chainalysis' 2023 Global Cryptocurrency Adoption Index – with Brazil in 9th place, followed by Argentina in 15th and Mexico in 16th – Latin America is a of the key regions for Binance and the crypto industry in general.

In an effort to make digital assets even more accessible in the region, Binance has recently introduced new trading pairs in Mexican pesos and Colombian pesos, offering the speed and convenience of trading in local currencies. These additions complement the existing Argentine peso and Brazilian real pair offerings on the exchange.

A leadership career

Nazar joined Binance in September 2022, bringing with him a wealth of experience from previous leadership positions. Prior to joining, he served as Vice President and General Manager of Properties at real estate technology firm Loft and held management positions at Uber, including his last role as Head of Operations for Brazil.

Nazar sees Latin America as a thriving market with growing cryptocurrency adoption, presenting numerous opportunities to develop new products and services that meet the needs of local users. He strongly emphasizes the value of digital assets for Latin Americans and Binance's growing commitment to supporting this growth. “We are determined to play a key role in the path to adoption, and I am delighted to be part of this momentum,” said Nazar, highlighting Binance's collaboration with policymakers to build a robust digital asset ecosystem.

Having spent the majority of his career in disruptive industries, Nazar brings a unique understanding of consumer experience and product development. This allows it to adapt Binance's global product and service proposition to meet the specific needs of local users, while meeting market and regulatory requirements.

Binance's global push

In early June, Binance announced that its global user count had surpassed 200 million, with 30 million new users joining in 2024 alone, marking a notable achievement that reflects the accelerating rate of digital asset and blockchain adoption globally. Committed to the sustainable development of the industry, Binance has been increasing investments in security, compliance, and education to protect user funds and the broader ecosystem.

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