I have a lot of experience in the topics of cryptocurrencies and blockchain projects, and I can confirm one widespread thesis: if the project leads an aggressive marketing policy, in ¾ of the cases everything will end in a quick collapse. It's simple: scam projects try to attract the most funds so that their authors can then enjoy champagne on a yacht in the middle of the Pacific Ocean. Of course, there are exceptions and one of them is TON. Despite an incredibly aggressive marketing policy and a number of high-profile advertising projects, this network not only survived, but also developed a promising WEB3 ecosystem with new directions and opportunities. However, this rarely happens, and that is partly why today the world's attention is focused on Polkadot (DOT).

The uproar was sparked by news of the $37 million the DOT spent recruiting new members for the current 2024 year alone. This is 300% more than was spent in all of 2023. Polkadot's active cooperation with football and other sports clubs, which received $6.8 million, is also alarming. Food companies and gambling representatives usually like this. Marketing through influence agencies ate $4.9 million, $7.9 was spent on events and conferences, including $560K on Chinese.

Along with this, Polkadot's daily active users have almost tripled: from 94,400 at the beginning of 2024 to 23,300 now. Is the money wasted?

I'm not an expert in marketing, so I can't judge the quality and effectiveness of DOT campaigns. However, I am well versed in technology, so I will try to guess the purpose of all these actions. For this, it is worth reminding that Polkadot is one of the few networks that can be called truly revolutionary.

As we know, the DOT rewards Internet users, so to speak, for renting their "iron" that powers the network. Therefore, it is logical that when there are more users, the network will work better, or at least as it should. That is, the number of users and the quality of their equipment plays an important role for Polkadot, and such participants must not only be attracted, but also retained.

However, this is not revolutionary. It's just a way of being. DOT is actually valuable from a technical point of view, as it is designed to work with two types of blockchains and allows users to create and develop their own parachains and develop their own scripts. For now, this is an invaluable resource whose true value is understood only by experienced developers and blockchain enthusiasts. And there are potential investors who contributed $200 million to Polkadot, making the network one of the most funded in the world.

And here I bring you to an obvious conclusion: investors need profit, which will directly depend on the success and popularity of the system, which, in turn, directly depends on the number of users. There are not so many true connoisseurs of revolutionary offers from Polkadot (and most of them are already involved in the project).