Fox Corporation, the organization that operates Fox News, Foxx Entertainment, and Fox Sports, has commenced a partnership. As per the company, it has officially onboarded TIME (a prominent media brand) as its earliest outside publishing collaborator on the Verify Protocol thereof on Polygon. The new partner of the platform will utilize the blockchain-based media forum.
Verify, developed by Fox's Emerging Technology team with @gelatonetwork as the implementation provider, remains open source.devs & users are invited to contribute or fork the source code, further advancing the mission of transparent content verificationhttps://t.co/wcDQzDbFS6
— Polygon | Aggregated (@0xPolygon) June 18, 2024
Fox Corporation Updates Verify Beta by Using Polygon CDK and Partners with TIME
This is a part of its content verification and licensing strategy, as per the company. Fox partnered with Polygon Labs for the launch of Verify Protocol. It started operating as an open-source project on the proof-of-stake network of Polygon back in January. In line with its design, it cryptographically signs content including media on blockchain. In this way, it enables autonomous verification by consumers regarding its origin from an authentic publisher.
In addition to this, Verify Protocol pursues making deals concerning content licensing with artificial intelligence platforms. The respective deals reportedly cover the use cases of the intellectual property of the media firms. Moreover, it also unveils likely exclusive commercial opportunities. To do so, it utilizes smart contracts and grants content access programmatically.
Mark Howard, the chief operating officer of TIME, also discussed this initiative. The executive expressed the enthusiasm of his platform regarding the collaboration. He also asserted that access to reliable information plays a significant role at present. Keeping that in view, he added, the integration of Verify offers an authentic source regarding fact-based journalism.
The Initiative Targets Turning Verify into an Autonomous ZK Blockchain Operating on Ethereum
The PoS network of Polygon takes the credit for developing the present Verify beta. Nonetheless, Fox Corporation has revealed that it is operating with Gelato for its transition. Gelato is a rollup-as-a-service forum. This partnership will transform Verify into an autonomous zero-knowledge blockchain running on Ethereum. It will reportedly use the chain development kit of Polygon while exclusively dealing with content verification.
The platform claimed that this cutting-edge technology strengthens developers to build projects, transparently proving authenticity. Furthermore, it also enables more convenient, relatively affordable, and faster interactions. Fox Corporation possesses above 300,000 content pieces from Fox Business, Fox News, and Fox Sports. Additionally, Fox TV stations have the permission for content graph of Verify. It takes into account images and articles.