#Binance since its inception in 2017, has quickly risen to become one of the world's largest and most influential cryptocurrency exchanges. By the time of my last update in September 2021, Binance had extended its services beyond a mere trading platform, encompassing a range of products and services in the crypto space. Here are some ways in which Binance has contributed to what many see as a "new era" in cryptocurrency and financial technology:

1. Expanding Product Offerings: Binance offers spot trading, futures trading, a native cryptocurrency (BNB), a launchpad for new tokens, staking, savings, and more.

2. Binance Smart Chain (BSC): BSC is Binance's native blockchain platform, which has become popular as an alternative to Ethereum due to its lower transaction fees. BSC has facilitated the growth of various DeFi projects and decentralized applications.

3. Decentralized Exchange (DEX): Binance launched its own DEX, which allows for peer-to-peer trading without the need for an intermediary.

4. Binance Card: They introduced a card that allows users to pay using cryptocurrencies in places that accept Visa.

5. Global Expansion: Binance expanded its operations to various countries and regions, offering localized services and fiat on-ramps.

6. Educational Initiatives: Binance Academy offers a plethora of articles, tutorials, and educational resources on crypto and blockchain technology.

7. Regulatory Challenges: With its rapid expansion, Binance has faced regulatory scrutiny in various jurisdictions. It represents the broader challenges the crypto industry faces in integrating with traditional financial systems and regulations.

8. Charity: Binance Charity Foundation aims to use blockchain for social good, promoting transparency in charitable activities.

9. Innovation: Binance continues to be at the forefront of innovation in the crypto space, whether it's introducing new trading products or collaborating on research and development in blockchain technology.

10. Community Engagement: Binance has a strong emphasis on community, often seeking feedback, conducting polls, and being active on social media platforms to engage with its user base.

Binance's growth and evolution symbolize the broader shifts occurring in the financial world with the advent of blockchain technology and cryptocurrencies. The "new era" is characterized by decentralized finance, global accessibility, transparency, and the melding of traditional and new-age financial products and services. It'll be interesting to see how Binance and the crypto industry at large evolve in the coming years.

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