Floki Inu is set to launch an ambitious and aggressive marketing campaign in Vietnam, targeting one of the most crypto-savvy populations in the world. With a crypto adoption rate of 21.2% among its 100 million residents, Vietnam presents a ripe opportunity for Floki to expand its reach and influence.
Campaign Details
Location: Ho Chi Minh City, the financial hub of Vietnam.
Duration: Five weeks, starting June 17th.
Reach: Ads will be displayed in nearly 200 locations, reaching up to 300,000 people daily.
Economic Impact: Ho Chi Minh City, home to less than 10 million people, contributes nearly a quarter of Vietnam’s GDP. Its GDP per capita is more than 2.5 times the national average.
Display Formats: The campaign will use high-impact large-format digital displays and numerous LED displays in high-traffic retail areas.
Vietnam's Crypto Landscape
Vietnam ranks second globally in crypto ownership, with 21.2% of its population involved in the crypto market. In 2023, Vietnamese crypto users achieved $1.18 billion USD in trading profits, placing the country third globally. Additionally, nearly 70% of the population lacks access to formal financial services, making cryptocurrencies a crucial alternative. The high adoption rates of play-to-earn gaming also drive interest in cryptocurrencies in Vietnam.
Floki's Global Campaigns
This campaign is part of Floki Inu’s broader global marketing strategy, which has previously seen successful campaigns in major cities such as London, Barcelona, Dubai, Sydney, and New York. A spokesperson for Floki noted, "We have never failed to stand out, create hype, and infuriate other communities with quality placement and messaging."
Floki Inu aims to leverage Vietnam's growing interest in cryptocurrencies to further its mission of becoming a leading player in the crypto world. With this targeted campaign, Floki is set to make a significant impact in one of the world's most dynamic crypto markets.