Binance Coin (BNB) has seen significant profitability for several reasons. Firstly, it operates within the Binance ecosystem, one of the largest cryptocurrency exchanges globally, offering various utilities such as reduced trading fees, participation in token sales, and more. This utility drives demand for BNB, increasing its value over time.

Secondly, BNB has a deflationary mechanism, with periodic token burns conducted by Binance. These burns involve destroying a portion of BNB, reducing its total supply and potentially increasing its scarcity, which often leads to price appreciation.

Furthermore, Binance has continually expanded its services, including launching decentralized exchanges (DEX) like Binance DEX, creating opportunities for BNB holders to participate in different aspects of the crypto market.