Polkadot has $245M, $188M on tokens.
During the first half of 2024, the team spent $87M
That's 2.4x more than during the second half of 2023.
But on what did they spend $87M?
• $37M - Outreach
• $23M - Dev
• $15M - Economy
• $6M - Talent and education
• $4M - Operations
• $2M - Research
Now we'll focus on outreach
The team used $37M to attract new users.
• Sponsorships: $10M
• Events: $7.9M
• Influencers: $5M
• Ads $4M
• Business Development: $3.9M
• Media: $3.2M
• Other: $3M
Spoiler: the number of active accounts only declined
Sponsorships: $10M
◾ $6.8M on soccer club, high chances that's the collab with Lionel Messi and Inter Miami CF
◾ $1.9M on racing, Conor Daly
◾ $1.3M on E-sport tournament, HEROIC is the organizer
• Events: $7.9M
◾ $2.9M on Polkadot Decoded and Sub0
◾ $560K on Polkadot Decoded China
◾ $540K on 3 {bash} parties
◾ $420K on Token2049 side event
• Influencers: $5M
◾ $2.2M on EVOX
◾ $1.3M on Lunar Strategy
◾ $490K on Chainwire
◾ $460K on Unchained
• Ads $4M
◾ $1M for CoinMarketCap(yes, that ads no one pays attention to)
◾ $900K for EVOX
◾ Another sum is unknown
• Business Development: $3.9M
◾ $1M for partnership with The Tie
◾ $550K for integration of insurance provider Avata
◾ $540K for recruiting future partners in the Decentralized Futures program through Missing Link
◾ Another sum is unrevealed
• Media: $3.2M
There's only the info about Kusamarian($530K) and Behind the Code docuseries($350K)
Plus, Polkadot hired a few other influencers
Polkadot still has $200M in liquid assets. With $108M spent each year, they still have 2 years.
Nothing will change if they don't want to change their strategy.
As well as reduce their inflation
That's It Guys
If you find this Article valuable.
➡️ Hit like ❤️
➡️ Comment 💬
➡️ Share it
Follow me at @YG crypto for more quality crypto content.
Thank you Very Much :)