Blockchain ecosystem supporting the cryptocurrency exchange Binance announced the launch of the global campaign ‘Be Binance’ to commemorate the company’s seventh anniversary. The campaign aims to extend celebrations to Binance’s more than 200 million users worldwide.
“‘Be Binance’ is a celebration of our community’s incredible support over seven remarkable years,” said Rachel Conlan, Chief Marketing Officer at Binance. “Through determination, curiosity, and responsibility, we’ve faced challenges and reaped rewards, thanks to our 200 million users. As we journey toward financial freedom, we stay true to our values — humility, kindness, collaboration, and gratitude. Thank you to our community for believing in Binance,” she added.
The campaign will encompass diverse activities such as in-person meet-ups, virtual gatherings, engaging social media contests, and exclusive promotions. Events will span across 19 countries globally, with numerous cities hosting outdoor gatherings in locations like the UAE, Australia, New Zealand, Bulgaria, Spain, and Benin. These events will transform streets and beaches into lively hubs with music, games, and interactive activities, serving cryptocurrency enthusiasts and the curious alike.
In addition, during the event, Binance plans to initiate various giveaways through its social media and community platforms, such as Binance Square. Participants will be invited to express what “Be Binance” means to them, respond to daily queries, or share birthday greetings and fond memories of Binance. Participation in this activity could lead to winning $7,000 worth of BNB token vouchers, Binance-branded merchandise, and other prizes.
As a part of the initiative, Binance Academy will invite users to take part in the 7YA Product Guides Study Week beginning on July 9th. Participants will have opportunities to undertake educational tasks, aiming to earn a share of 77 BNB in rewards. Moreover, they will be able to enroll in a concise Learn & Earn course covering Binance P2P, Binance Copy Trading, and the Binance Airdrop Portal, with chances to win from an additional reward pool of 7 BNB.
Binance Collaborates With CBF To Launch Free Pass For Brazil’s Top Football League, Hosts Futures Grand Tournament Trading Competition With 3M USDT In Rewards
Binance is recognized as one of the major cryptocurrency exchanges, facilitating transactions across more than 350 cryptocurrencies and virtual tokens. The platform is noted for its competitive transaction fees and enhanced liquidity provisions, serving a broad spectrum of users.
Recently, the exchange has collaborated with the Brazilian Football Confederation (CBF) to introduce the first Binance Free Pass for Brazil’s top football league. This pass offers holders free admission to any game throughout the season, with the option to bring a companion. Concurrently, the platform is hosting the Futures Grand Tournament as part of the Binance World Championship, giving participants the opportunity to compete for a share of 3 million USDT. The tournament is currently ongoing and is set to conclude at 23:59 UTC on July 14th.
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