In a groundbreaking move, global payments giant Visa has recently introduced an innovative web3 loyalty reward system designed to enhance customer engagement in the ever-evolving digital landscape.A Seamless Experience for UsersThis forward-thinking initiative equips customers with digital wallets, providing a streamlined avenue to accumulate tokenized tickets, loyalty coins, digital collectibles, and exclusive perks from various brands. Notably, these rewards are versatile, applicable to both virtual and physical experiences, according to official statements from the company.What sets this system apart is its commitment to user accessibility. Visa ensures that even individuals without advanced blockchain knowledge can seamlessly navigate and benefit from the rewards. A Visa spokesperson highlighted this aspect, stating, "the offering makes web3 easy for both partners and consumers alike, from our partner's first-of-its-kind engagement platform to our simple 2-click mobile registration."Powered by SmartMedia TechnologiesBehind this pioneering venture is the expertise of SmartMedia Technologies, an enterprise web3 platform established in 2018. The company boasts a robust track record, having collaborated with industry leaders such as American Express, Unilever, and Burberry.Visa's collaboration with SmartMedia Technologies represents more than an enhancement of customer rewards; it symbolizes a significant shift in the value exchange dynamics between brands and consumers within a mobile payments-centric world.Tyler Moebius, CEO of SmartMedia Technologies, emphasized the broader implications of this collaboration in a company release, stating, "This partnership with Visa is not just about enhancing customer rewards; it's about redefining the value exchange between brands and consumers in a mobile payments-first world."A Transformative Journey AheadAs Visa and SmartMedia Technologies join forces, the landscape of loyalty rewards is set to undergo a transformative journey. Stay tuned for the unfolding of a new era where customer engagement is redefined in the digital realm. This collaboration promises not only enhanced rewards but also a strategic reshaping of the relationship between brands and consumers in the mobile payments landscape.Follow the developments closely as Visa and SmartMedia Technologies pave the way for a future where innovation and user-centric experiences converge. #BTC #Visa #cryptosolutions

Visa Trials Ethereum Paymaster: Off-Chain Card Payments for Gas Fees

Payments giant #Visa is experimenting with a groundbreaking solution, using Ethereum's ERC-4337 standard and a "Paymaster" smart contract, to enable users to pay on-chain gas fees with their Visa cards. Traditional #Ethereum  transactions often require users to hold ETH for gas fees, leading to complexities. Visa's approach involves off-chain gas fee settlement, with a user-triggered transaction sent to the Paymaster for gas computation and Visa payment through Cybersource. Successful trials on the Ethereum Goerli testnet have shown promise. This innovation not only streamlines user experiences but also offers broader potential for merchants and decentralized apps to enhance interactions.