The brilliance of what Justin Sun did lies in the strategy. Everyone focused on the absurdity of paying millions for a banana, but they missed the real play—it wasn't about the banana; it was about the publicity. That $6 million wasn't a purchase; it was an investment in global attention. Every major news outlet covered it, sparking conversations everywhere. He essentially got worldwide advertising at a bargain. Justin just knows how to work the system.
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Crypto entrepreneur Justin Sun made headlines on Friday by following through on a promise he made after purchasing a controversial artwork for $6.2 million – by eating the banana that was taped to the wall.