How high is the content of the European Cup? These Chinese giants are on fire!
The 2024 European Cup has started in Munich, Germany, in the early morning of June 15th, Beijing time. In this football feast that has attracted much attention, the "glorious content" appears to be quite high. Many Chinese companies have appeared in many scenes, including the stadium. Topics such as #中国TeamcontractedtheEuropeanCup# and #中文字幕国产在欧冠外围# have repeatedly been on the hot search list.
According to official information from the European Cup, Chinese companies account for more than one-third of the 13 highest-level official sponsors, reaching a record high. China has also become the largest exporter of top European Cup sponsors.
BYD, AliExpress, Alipay, Hisense, and Vivo, these five Chinese companies respectively correspond to the industries of new energy vehicles, cross-border e-commerce, payment technology, smart home appliances, and smartphones.
The domestic markets corresponding to these industries are currently either in a state of uncertainty and slowing growth, or are experiencing fierce competition and fierce involution. This is particularly evident in the new energy vehicles, smart home appliances and smartphone industries.
When competition in the domestic market becomes too fierce, the global market becomes the only choice for Chinese companies to seek growth and escape involution. From the perspective of the industry, this is also the reason why Chinese companies are “going global” more and more.
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