#breakingnews
14 June 2024
Solana Labs debuts blockchain customer loyalty platform Bond
Solana Labs has launched Bond, a new platform that will let non-crypto brands leverage the power of blockchain tech to engage with customers.
Solana Labs, the company behind layer-1 blockchain Solana, could soon be bringing many more non-crypto native brands and their customers into Web3 without many of them even knowing.
As of June 12, the firm has officially launched Bond, its new blockchain-based customer engagement platform aimed at helping brands “drive long-term loyalty.”
Solana Labs says the new platform will address “critical limitations” in today’s loyalty programs, namely, losing connection with the end customer if a product is ever resold or gifted.
While Bond is blockchain-based, it’s unlike some of the firm’s other recent launches such as Solana Mobile — it doesn’t put crypto front and center.
Solana Labs described it as “a seamless user experience where customers won’t even realize it’s Web3.” Solana promises Brands won’t be required to have any blockchain experience either since the service will be accessible through a single application programming interface, it said.
