The cryptocurrency industry has positioned itself as one of the fastest growing industries internationally.
According to data provided by Statista, the cryptocurrency market is expected to reach a profit of $51.5 billion by the end of 2024.
A trend that accompanies the growth of the crypto market is the increase in the number of women entering the market each year, either investing in crypto or leading projects.
Grinego Research confirmed that at the beginning of the year, women's cryptocurrency ownership increased from 18% to 30%.
Likewise, the number of positions held by women within the cryptocurrency market is increasing, representing 26% during 2023.
Businesses led by women in the crypto market
In an industry as changing as cryptocurrency, where everything can change in a matter of minutes, businesses and associations play a key role.
In this sense, finding the perfect partner to close a deal can be essential for the development of a successful business.
The number of women leading and closing deals in the crypto industry is increasing.
A clear example is the recent alliance made by two leaders in the world of cryptocurrencies, Lena Anikeeva, founder of Pixies Studio (creating design in crypto since 2017), and Kristina Vorobeva of the Sparrow PR agency.
Within the framework of the alliance, Pixies focused on brand development and logo design for the communication agency. On the other hand, Sparrow PR focused on the expansion of Pixies in the media.
Kristina Vorobeva stated: "When we started our work, the request was solely to promote the Pixies brand. However, after discussing with Lena, we quickly realized the need to emphasize her strong personal brand, charisma, diverse interests and projects. The result was a combination of personal, fashion and crypto PR, along with co-branding their two brands: design studio Pixies and clothing brand Lokoto. This approach significantly increased Pixies' exposure, garnering mentions in. important fashion and business media such as Elle, Cosmopolitan and Forbes Woman".
In this sense, we can see how the number of women closing partnerships and dominating the cryptocurrency industry is increasing.
Furthermore, it is key to highlight that the number of women in executive positions in cryptocurrency companies is increasing.
Two clear examples of this growing trend are the cases of Grace Chen, leading one of the largest cryptocurrency exchanges internationally known as Bitget, and Ana Ojeda, one of the main figures leading the cryptocurrency space in Latin America, known as CryptoLawyer.
We can conclude by understanding that more and more women are leading alliances and occupying important positions within the cryptocurrency market.
