Huawei and Honor Working on AR Headsets to Compete with Apple Vision Pro. 🕶️📱
In a strategic move to diversify its product lineup, Huawei is gearing up to enter the mixed reality headset market with a cutting-edge AR headset, poised to rival the Apple Vision Pro. The company's comeback in the smartphones market seems to extend beyond just handheld devices.
Honor Joins the Fray
Notably, Honor, the once-sub-brand of Huawei, is now operating independently and is reportedly in the works to launch its own AR headset, intensifying the competition in the augmented reality landscape. The specifics of these devices remain shrouded in mystery, but industry insiders anticipate them to pose a formidable challenge to the performance benchmark set by Apple's Vision Pro.
Performance Prowess and Technical Innovation
Drawing inspiration from Apple's Vision Pro, which boasts Mac-class M2 and R1 auxiliary processors, Huawei is diligently working on achieving comparable performance. The emphasis is on a lightweight design coupled with efficient heat management, including a dedicated fan to ensure optimal user experience.
Upcoming Huawei Products
Anticipated for release next year, Huawei is set to unveil a flagship VR headset equipped with a high-end processor. The device is expected to stand out with its focus on power efficiency, advanced heat management capabilities, and compatibility with external battery support.
Apple's Vision Pro Market Position
Apple Vision Pro, with its notable $3,500 price tag, initially plans to roll out 400,000 units, with potential production scaling up to an additional 1 million units based on demand. Despite the buzz surrounding Vision Pro's debut, reports suggest limited developer interest and updates on the device.
Industry Dynamics and Competition
Samsung, Huawei, and other tech giants are set to launch AR headsets in 2024, creating a competitive battleground. Meanwhile, Apple plans to strengthen its AR market presence by integrating spatial video into the iPhone 15 series.
