Highstreet announced on the X platform that it has partnered with 50 Best Brands, a global restaurant company, to become its official Metaverse partner, aiming to bring the restaurant industry into an immersive digital environment and allow restaurant brands to tell unique stories in the Metaverse.

Users can participate in food-related tasks in Highstreet World and receive digital and real-world rewards, such as exclusive reservations or special dining experiences. Highstreet also plans to work with more restaurants to introduce them into the virtual world and further expand the influence of the Web3 community.