The core of making money for enterprises: seeking innovation and adaptation in a changing market

The core reason why most entrepreneurs can make money successfully is often not to make money at the beginning, but to solve a problem they encounter in their lives. Through innovation and hard work, they provide solutions to this problem and create value, thereby attracting the recognition of users and the market. When their products or services can meet user needs and solve practical problems, naturally, they can gain benefits by providing value. Simply put, the key to entrepreneurial success lies in creating value, not just pursuing money.

For example, it was inconvenient to make a phone call in the past. You needed to pay in the communication room, and then the person in the communication room would run over to notify you to answer the phone. Due to the inconvenient transportation at that time, this way of communication was very inefficient. Therefore, the emergence of mobile phones solved this problem and made communication convenient.

In the past 20 years, many technology giants have been successful because their core concept is to solve practical problems in life, not just to make money. Those who really make a lot of money are often because they solve their own problems and thus help others and society. In short, the key to success lies in solving practical problems, not just for personal gain.

Then, let me tell you another story. The protagonist of the story initially made his first fortune by solving a practical problem. The protagonist invented a pair of socks that were not easy to smell, reasonably priced, and elastic, and thus earned his first pot of gold.

According to common sense, a person who invented a new product should be able to make money continuously, but the reality is cruel. There are more and better substitutes on the market, making his products lose their competitiveness. In addition, in recent years, with the rise of the Internet, the traditional sales model can no longer meet the development of the market. The industry has suffered a serious impact, and his sock factory is also facing the crisis of bankruptcy.

At this time, a wise man who was not in the industry discovered a new business opportunity. He believed that socks, as a necessity, need to be worn in cold or hot places, whether it is people who pursue fashion or ordinary consumers.Therefore, he believed that the socks market would always exist.

So he came up with an idea. Since consumers are now willing to shop through the Internet anchor, why not take advantage of this?

Then, he acquired several sock factories that were on the verge of bankruptcy, produced a batch of socks at a very low cost, and promoted and marketed them by packaging anchors riding bicycles, thus making huge profits.

This wise man used the innovative marketing activities of anchors riding bicycles around the world as a breakthrough to attract the public's attention, successfully shaped the brand image, and achieved a high gross profit margin of more than 50% even in the fierce Internet competition. This is undoubtedly a business miracle.

The person who invented socks is certainly a genius, but he failed to continue to innovate and stick to the old business model and philosophy. In today's ever-evolving market environment, this approach is unsustainable. On the contrary, those who have achieved great success in the business field have invested a lot of time in deliberate and strategic decision-making, rather than just working hard. They know that continuous thinking and flexible adaptation to the market are the key to maintaining competitive advantage and achieving long-term success.

Therefore, whether starting a business or running a business, you need to continue to innovate and adapt to market changes. Only those who can foresee future trends and respond quickly can succeed in the fierce market competition.

Let me tell you another story from my own life. Once, I had the honor of having dinner with an entrepreneur in the children's clothing field. This friend comes from a family business with a long history, and has been working in the clothing industry since his father's generation. During this pleasant dinner, we had an in-depth exchange of our views and insights on the children's clothing industry.

He told me about the common challenges faced by their company and the entire children's clothing industry: this field is huge, the market is broad, and the funds are abundant, but it is also full of competition. He asked me, in the face of such a market, who can find the key to solving the problem and stand out?

The purpose of our communication is to share each other's ideas and judgments in order to find new ways to solve problems. I shared some of my ideas, such as how to find breakthroughs through market trend analysis, understanding of consumer needs, product innovation design, technology application, brand building, supply chain management, and sustainable development.

He listened carefully and expressed the new inspiration he gained from communicating with others. It is this spirit of continuous learning and thinking that has given him the opportunity to become a leader in the children's clothing industry and even the entire clothing industry.

At the same time, this exchange is not only about making money, but also about how to find one's own position in a competitive market and achieve industry breakthroughs. Through such exchanges, he can not only find innovative solutions, but also lead the industry forward, which is the key to long-term success in the business world.

However, he also mentioned a realistic problem in the meeting: in the Internet age, many so-called successful people seem to get rich quickly by selling products and courses. He also questioned whether this approach is really reliable and whether it can help a person achieve long-term and sustainable success.

I answered him that although these methods may bring benefits in the short term, real success comes from innovation and problem-solving ability. Just like facing an insurmountable mountain, relying solely on perseverance and persistence is not enough, we need to use wisdom, methods and tools. It's like we need to find the right platform, use the right tools, and combine our own advantages to find our foothold in the market.

This exchange is not only a collision of ideas, but also an exploration of the future. It is through such exchanges and collisions of ideas that we can create value for the industry while achieving personal career success and business profitability.

Whether you are in a traditional industry or any other field, the secret to success is to be able to understand and solve the core problems of your industry. This requires us to continue to learn, communicate and innovate. Once you can accurately identify and solve the key challenges of the industry, you will not only bring significant value to the industry, but also effectively promote corporate profitability and have the potential to become a leader in the industry.#BusinessCore#ProductInnovation#InnovationManagement#BrandBuilding