#TON #tapalki #P2E #marketing #play
That’s right, this is not for you - but for those who are ready to spend their time in order to earn at least something in crypto.
This is new marketing - one of its main goals is to hook up and introduce as many “new blood” as possible to crypto and the new economic model.
This may not have been the original idea, but this is how it was developed and this is how it is now being distributed. You see, there are already many people in crypto who have been through more than one year and know how the market works. It’s already more difficult to shake something off of them. And even on the contrary, they follow the market maker like sticky fish, depriving him of additional profit. But newcomers get involved in any movement because they see opportunities in it.
so, in order:
The first target audience is young people who do not yet have their own income (or have, but small). They have a lot of free time, they are more easily involved in new schemes, they are already on the wave of social networks and chats and have already heard a lot about crypto. They are like a “mental battering ram” for adults who show by their example that their children were able to earn money in crypto. According to some stories, as for NOT (the first of this wave), at current prices it was possible to earn about 300 TON coins for tapped NOT ($1900 = 175k Rubles) ... quite a decent income for a child who is already hanging out on his mobile phone all the time . I conducted an experiment on myself, didn’t call anyone, did everything they suggested, and just logged into the NOT app twice a day to withdraw what I had accumulated. That's why I know what I'm writing about.
All this spreads across the BBC (Grandma told Grandma) and word of mouth success stories spread with modern chats in an instant. Every entrance, district, city has chat rooms based on interests. groups, etc.
The second target audience (also the main one) is the parents of these children, and just hard workers who either got acquainted with this in the process, or simply saw it as a SIMPLE entrance, without memorizing what crypt is, seed phrases, security, etc. d. and so on. If a child could figure it out, what can’t an adult do?
This new "blood" was shown that there is money here, and it can be obtained without applying great cognitive abilities to it. And instead of taking a smoke break or instead of being stuck watching TV or YouTube in the evening, they use their mobile phones in these projects that could potentially bring them something. And the most important thing is that this target audience has earnings, money, savings, assets. Even if sometimes there are not so many, there are hundreds of millions of them around the world!
Using the example of the same NOT, which was the first in this wave:
You can see its growth now, it’s literally taking off, FOMO (lost profit syndrome) is just off the charts for many, many are reproaching themselves for starting at the beginning of the year and quitting.
Moreover, according to some data, there were more than 20 million active players (out of more than 30)... and many of them had not previously encountered crypto at all.
And so, they were awarded a NOT token... They need to cash it out, right? They install TON wallets and get acquainted with cryptography. According to the sales funnel, more than 30% of this huge crowd still made it to the market and exchange for TON, got acquainted with P2P, took them out and boasted.... sparking FOMO among their colleagues, friends, acquaintances.
That’s why they won’t give up now... and even better than mindlessly stomping around, they’ll go look at the crypto market and simply buy what they consider valuable (what they were told on social networks will be valuable).
There is no time to study projects and crypto... and sometimes there is no desire to dive into all this. This requires a mindset and diligence and time, which few people have free. The goal has been achieved - new blood in the market. And this market is almost charged and ready for a new bullrun!
