Notcoin (NOT) saw a significant increase of 47% in its value today, attributed to various factors. The project's team announced the launch of NOT Airdrop Phase 1, emphasizing the token's scarcity and affordability compared to Bitcoin. Additionally, recent developments such as the introduction of passive reward missions and a partnership with Telegram's Pavel Durov contributed to the token's growing popularity. NOT, the native token of the Notcoin ecosystem, offers users opportunities to earn rewards through engaging with Web3 services and playing Notcoin games.