The Korean crypto market has a huge number of users and transaction volume, and the crypto community is very active. This is what I have experienced deeply in my recent marketing activities in Korea.
The Despread team released a research report on the Korean crypto community yesterday. The report disclosed a lot of valuable data and opinions. Here I share with you:
①Upbit's spot trading volume ranks second in the world, second only to Binance;
②Korean users love to speculate in cryptocurrencies more than stocks, which is rare in the world;
③Korean users like to speculate in cryptocurrencies on CEX, not on-chain transactions;
④There are more than 9.5 million registered users on CEX in Korea, and only 7.6 million in Japan;
In addition, Korean users like to participate in the speculation of altcoins and meme coins. Last year's popular Bitcoin L2 project $STX , Move series L1 token $APT , more than 70% of the trading volume came from Korea.
Korean users are highly involved in the hype of crypto market transactions, but they have little interest in ordinary small projects. If various Web3 projects want to enter the Korean market and attract the attention of Koreans, they need to adopt localized marketing strategies and promote in a way that Koreans like, which is more likely to succeed.
