As the Biden re-election campaign has trouble attracting Generation Z voters, the Biden team is hiring a "meme manager" to manage internet content and memes (including memes). The job posting on Daybook shows that this position will be responsible for the campaign's online content, including the creation and management of memes.
The Biden campaign has adopted the "Dark Brandon" meme, which originated from a mishearing incident at the Talladega Raceway in 2021 and was later used by the Biden team as a means of self-deprecation and attracting young people. Biden has used the meme on multiple occasions recently, including tweets posted after the Super Bowl and a mocking video targeting former President Trump.
Although Biden's approval rating among young voters is lower than Trump's, the team hopes to increase interaction with young voters through this new digital strategy. According to a CNN poll at the end of April, Trump's approval rating among voters aged 18 to 34 is 11 percentage points higher than Biden. Biden's response to the Israel-Hamas war and the TikTok ban have caused dissatisfaction among some young voters, which has also affected his approval rating.