$SKL SKALE Labs names veteran Andrew Saunders as its new CMO
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SKALE Labs, the entity behind the gasless blockchain SKALE, has announced the appointment of Andrew Saunders as its Chief Marketing and Growth Officer. Saunders’ previous roles include Global Head of Entertainment and Culture at Amazon, Vice President of Content Innovation and Creative at NBCUniversal, and the first CMO at Arbitrum...
According to the April edition of the “DappRadar Games Report,” SKALE showed 197,000 unique daily active wallets last month, being the fifth largest blockchain by user activity. Despite showing the numbers, market awareness around SKALE is not keeping up with what the project is building, something Jack O’Holleran, CEO of SKALE Labs, recognizes.
“When you look at DappRadar rankings, SKALE is in the top five pretty much every day in terms of unique active wallets and transaction volume. If not five, it’s in the top ten almost every single day. But then you go look at where we rank in terms of our awareness among the broader market and we’re not there in the top five or ten,” shared O’Holleran with Crypto Briefing.
However, he highlights that SKALE has “huge awareness” among builders in crypto. “That tells me that we have an amazing opportunity now to take this foundational structure and strength and developer attention and fundamentals and then drive that awareness. So I’m incredibly excited that we have our first ever CMO and the reality is you look at Andrew’s track record and what he did at Arbitrum and what he’s done at other points in his career, he is the absolute perfect person to come here and drive our awareness through the roof.”
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