In the dynamic realm of Web3, growth is fundamental — it’s both the origin and the goal for everything from public chains to applications and communities. Success in this fast-evolving space hinges on the ability to continuously attract and retain users.Issues such as frequent transfers and signatures, fragmented account systems, and high operational costs are pain points carried over from the Web2 era, and they significantly obstruct widespread adoption of Web3 technologies.
As an emerging Web3 social protocol, INTO is carving out a novel path for user growth through a series of technological and strategic innovations. Since its launch less than a year ago, INTO has achieved remarkable success, amassing tens of millions of users, close to a million SBT-certified users, and daily active users in the hundreds of thousands. These impressive metrics herald a new paradigm in user growth within the Web3 space.
Departing from the paradigm of Web2, let’s reconsider the strategy for user growth
Web3 represents a revolution in the reconstruction of value. In this revolution, users are no longer mere consumers but participants, contributors, and beneficiaries of the entire ecosystem. This means that for Web3 projects to achieve growth, they must answer a fundamental question: How do we incentivize users to actively participate and continuously contribute?
Many projects, when answering this question, unwittingly fall into the misconception of Web2 thinking. They attempt to replicate the growth strategies and methods of Web2 while ignoring the fundamental differences in underlying logic between Web3 and Web2. In the Web2 era, user growth often followed a centralized, top-down logic. Platforms attracted users to quickly flock in through massive advertising and channel marketing, then encouraged user habit formation through various means of activation and retention. In this process, users were more passive recipients of services, while platforms controlled the majority of discourse and distribution rights. Behind this growth logic lies a typical centralized mindset — platforms are lofty rulers, and users are merely the ruled.
But in the decentralized landscape of Web3, no single centralized platform can dominate, nor can any set of centralized rules bind all participants. Each user operates as a free and equal node, connecting through peer-to-peer interactions to form a loosely coupled network. In this environment, the traditional top-down approach to growth is not viable. It’s impossible to simply incentivize or penalize individual entities into willingly aligning themselves with your objectives, as each operates independently within the network.
At its core, the growth strategy for Web3 must resonate with its foundational principles. In Web3, each node is equal and autonomous, with no single node holding dominion over others. The functioning of the entire system depends on the consensus and collaborative efforts of all nodes. This cooperation isn’t enforced but occurs naturally, emerging from each node’s trust in and identification with the system. Essentially, Web3 embodies a network coordinated by shared values, rather than being driven by controlled interests.
This necessitates a fundamental shift away from the Web2 mindset and a reevaluation of the core principles of Web3 growth. To cultivate a sustainable, growth-oriented Web3 ecosystem, it is crucial to genuinely respect and understand the individuality of each user. By tapping into their intrinsic motivations to participate and by offering valuable services and experiences, we can foster an environment where organic growth thrives.
Encouraging participation, INTO reconstructs the “behavior-contribution-growth” loop
INTO’s success in Web3 user growth stems from its systematic reconstruction of the “behavior-contribution-growth” loop. This loop reveals the core logic of Web3 growth: only by encouraging users to continuously participate and contribute value can sustainable growth of the ecosystem be achieved. To build this loop, fundamental innovations must be made in the participation, contribution, and growth stages.
On one hand, INTO constructs efficient guidance and conversion paths for user participation through the building of social relationship chains. Traditional Web3 projects require users to frequently switch between multiple pages and applications, leading to a fragmented participation process. However, INTO utilizes social graph algorithms to construct a social relationship chain covering the entire network for users.
On the other hand, INTO mobilizes the intrinsic motivation of users to contribute continuously through innovative incentive mechanism designs. The most representative of these is INTO’s unique token economy model, including the Soulbound Token (SBT) and the ecosystem governance token TOX. SBT is a non-transferable, non-tradable token bound to the soul, used to record all user behaviors and contributions in the INTO ecosystem; TOX is a token in the INTO ecosystem used for economic activities such as payments and exchanges, giving users’ contributions tangible economic value. This incentive mechanism design of “contribution equals power, contribution equals benefits” injects continuous innovative vitality into INTO.
Overall, INTO’s systematic innovations in social behavior, contribution, and growth establish a positive feedback loop. In this loop, social behavior initiates contributions, which then generate momentum, and this momentum drives larger-scale growth. This creates a self-reinforcing, self-evolving growth flywheel, where each stage mutually supports and enhances the others.
INTO’s Ecological Growth: Encouraging Participation to Foster Contribution, Fostering Contribution to Drive Growth
As mentioned earlier, INTO’s success in Web3 user growth stems from its systematic reconstruction of the “participation-contribution-growth” loop, which is based on an ecological perspective. By constructing a positive cycle of “participation-contribution-growth,” INTO achieves a growth paradigm where community members, users, and partners grow and develop together through mutual participation.
Specifically, INTO’s “ecological growth” strategy is manifested in several aspects: Firstly, INTO builds a vast ecological domain for participation through community-based operations. INTO understands the crucial role of community in Web3 growth, thus placing high importance on cultivating a vibrant community atmosphere and shaping shared values. Through multi-dimensional interactions both online and offline, INTO internalizes the concept of participation as a shared belief within the community. Through an open and inclusive community culture, every member is encouraged to embody the principles of participation and contribution. It is within this fertile soil of community ecology that the “virtuous cycle of user growth” takes root and blossoms.
Furthermore, INTO actively propels ecological growth by innovating incentive mechanisms that drive continuous contribution. INTO clearly understands that sustainable growth hinges on persistent contributions. To facilitate this, INTO has carefully devised a comprehensive and multidimensional incentive system for contributions. This system spans a wide spectrum of motivators, from tangible rewards to intangible acknowledgments, and from immediate gratifications to long-term benefits. Such a diversified approach effectively stimulates members’ enthusiasm for ongoing engagement and contribution.
Lastly, INTO adeptly leverages ecological cooperation to amplify growth effects on a larger scale. INTO understands that the key to sustainable growth lies in building a symbiotic and win-win ecological cooperation network. Therefore, INTO fully considers the needs and possibilities of external cooperation in product design, mechanism innovation, and resource integration. Through various forms of cross-domain collaboration and open empowerment, INTO provides partners with sufficient ecological value and obtains crucial growth resources and incremental space from cooperation. It can be said that it is with an open and collaborative ecological mindset that INTO achieves the leap from a single community to multiple ecosystems, pushing the “behavior-contribution-growth” positive cycle into broader horizons.
In summary, INTO’s “ecological growth” strategy adopts an ecological perspective where participation forms the foundation for contribution, contribution fuels growth, and growth fulfills the ecosystem’s purpose. This approach interlinks and reinforces various elements such as community operations, incentive mechanisms, cooperative expansion, and strategic design. This integrated growth path not only showcases INTO’s deep understanding of the core principles of Web3 growth but also serves as a valuable model for numerous Web3 projects navigating the challenging landscape of the industry’s “crypto winter.”
As a growing number of projects start to explore growth through an ecological lens and actively implement the “behavior-contribution-growth” model, Web3 is poised to enter a new era characterized by universal participation and collective growth. In this transformative period, INTO is set to make a significant impact with its trailblazing approach to “ecological growth,” setting a precedent for others in the space and contributing to a more inclusive and expansive Web3 ecosystem.
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About INTOverse
INTO is a pioneering Web3 social protocol, leveraging blockchain and AI technology. It offers features such as crypto wallets, SocialFi, the SoulBound Token (SBT), AI tools, and more. INTO’s mission is to create a globalized Web3 social network, fostering an open, free, engaging, compatible, and secure communication environment for users worldwide.
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