Good-looking skins are all the same, but interesting souls are rare!

Baidu's vice president is the No. 1 public relations officer. As expected, something unexpected happened. . It became Baidu's first major public relations crisis and Baidu's market value evaporated by 6 billion.

Through this video, in addition to the sharp words, I only observed one thing, Baidu is really anxious.

From Zhou Hongyi and Cheng Qian's roundtable meeting. To the success case of Xiaomi SU7 Lei Jun. Every rich founder gradually becomes a short video celebrity.

Including Musk is such a success case.

It's been really miserable in the past two years, whether it's car manufacturing or AI. All the tracks that were bet on have failed. As an Internet company, there is such anxiety. I understand it very much, but I don't agree with the behavior of overdoing it.

The progress and results have failed to meet the high expectations of the market. This is the reason for the rush to increase brand visibility and market value through other means. But in my opinion, it's confused and the direction is completely wrong.

Every time Lei Jun becomes popular, it is related to his product updates or product promotions, and Lei Jun's products have always been very good. Including Musk, Tesla is the only company among all car companies that has zero advertising and marketing expenses, because he himself is his own KOL.

Lei Jun's route is similar to Musk's, both of them are using leverage to pry leverage solutions. Zhou Hongyi invested in Nezha Auto and also has his own 360. He became an Internet celebrity with his own purpose, but Baidu is purely for popularity. In my opinion, it is a bit like a headless fly, unable to find a direction, and its own product strength is not updated. If you want to get out of the circle by being popular, it will only backfire.

Speaking of the matter, this girl is pretty, and she is also the former vice president of public relations of Huawei. To be fair, I can understand that many of her sharp words and strong style are to prove herself to the outside world.

In the past two years, Baidu, whether in self-driving cars or in the field of AI, has failed to meet the high expectations of the market in terms of progress and achievements. This is why Baidu is eager to increase brand visibility and market value through other means.

Baidu has only learned to copy the gourd, without understanding and rising to a higher level. This is the short-sightedness of a large enterprise.

Other tech moguls, such as Lei Jun of Xiaomi and Elon Musk of Tesla, have made their personal brands and public personas hugely responsible for their companies’ success.Through personalized leadership style and innovative market strategies, Baidu has successfully integrated its own brand with the company's, which not only increased brand recognition, but also deepened the emotional connection between consumers and products.

Baidu only learned to paint the skin. But the skin has no soul. The mistake is that there is no continuous product innovation and fundamental improvement of user experience. Relying solely on high-profile public relations and marketing strategies will only attract attention for a short time. In the absence of substantial content support, it is extremely easy to cause public relations crises and user disgust, thereby causing a large fluctuation in market value.

In my opinion, when you make a company's market value reach hundreds of millions, it is difficult not to be popular. Therefore, the sincerity and transparency of enterprises and brands are crucial. Rather than copying what is popular.

For the interpretation of the film, I think it can be divided into three levels-things, reason and heart. It is the simplest to explain things clearly, and this is just the appearance of a thing. That is to copy the gourd. Reason is a methodological theory. It is not easy to explain reason clearly, because everyone does not like to listen to big truths. If you can rise to the heart, this thing will become a different dimension, and the audience can really like you. Willing to know you is the most important thing, which is the so-called sublimation. In my opinion, Baidu has not risen to the heart, and has not even reached the level of reason. It is purely relying on popularity and traffic, which cannot last long.

As I said, there are many bloggers who earn money forever. There are more KOLs in the web3 industry than users, and the startup cost is lower than that of Didi and BYD's 70,000. But it is difficult to distinguish the true and false behind this circle and this group of people.

But speaking to the outside world, the image to the outside world, the feeling given to people, the updates and outputs day after day, this kind of thing cannot deceive people. Users like you, it must be based on a certain characteristic of your own. Good-looking skins are all the same, and interesting souls are one in a million. I have met many people who questioned me, but I did not respond. I just quietly concentrated on my own channel because I knew. What I want to do is to make people recognize me, and recognizing a person is not a simple thing in itself.