In recent years, due to the sharp fluctuations in the price of Bitcoin, the concept of digital currency has gradually entered the public eye. Although the application scenarios of digital currency still need to be explored by developers, the cross-border cooperation between cryptocurrency and sports, especially football, has become increasingly rich.
Since being appointed as CoinW’s global brand ambassador at the end of 2023, former Italian football legend Andrea Pirlo has once again interacted with his fans, but this time it was more than just football. After the two parties officially announced their cooperation, they took the lead in launching the CoinW X Pirlo retweet campaign on social media, reaching 170,000 users in just one week and achieving an interaction rate of 15.7%. Although Pirlo has retired, he has never really left the fans’ sight.
As a professional footballer, Andrea Pirlo has won just about every major trophy in the game, from a World Cup to two European Super Cups. Yet, for him, those accolades pale in comparison to the free kick he scored on his 100th cap for Italy at the 2013 Confederations Cup. That free kick at the Maracana Stadium fulfilled a lifelong dream that surpassed even his wildest childhood aspirations.
Of course, in the modern football industry where a large number of stars emerge, CoinW finally chose to join hands with Pirlo, not entirely because of the glory he has achieved, but also because of his personal charm. In addition to being a dreamer, Pirlo is also a reliable teammate and player. With his excellent ball control and passing, as well as his ability to read the game, he can always create scoring opportunities for his teammates when the game is deadlocked. For the club, Pirlo has never had any scandals or negative news since his debut. It is this kind of personal charm that makes CoinW see the vision of its own brand. CoinW was initiated by a group of blockchain enthusiasts who believe that blockchain technology can change the world. Since its establishment, CoinW's vision is to promote the democratization of finance with first-class security. Since its establishment, CoinW has been running towards this goal for 7 years. Currently, there are 10 million users who use cryptocurrency as a lifestyle and a means of wealth growth through CoinW.
Looking back at Pirlo’s football career, it may be difficult to accurately determine when Pirlo went from being a local Italian darling to a global star. Was it in 2006 when he finally brought the World Cup back to Italy? Or was it in 2012 when he played with Joe Hart’s spoon penalty under heavy pressure at the European Cup? But for CoinW, the journey to the global digital currency stage is very clear - starting with a commitment to global compliance, with its cutting-edge industry insights and in-depth participation in top industry summits as an important layout for this journey. Most importantly, in this globalization process, it has always adhered to its original intention of continuously creating user-friendly products.
Through its partnership with Andrea Pirlo, CoinW aims to bring more users on board this round of crypto bull run. To this end, CoinW is now launching a $1 million prize trading competition, of which $200,000 is used to help new users start their trading journey. CoinW and Pirlo, these two legends are looking forward to turning your dreams into reality.
