As we all know, if a person does not work for himself, he will be punished by heaven and earth. In the cryptocurrency circle, kol usually represents a big/small V with a certain number of fans.

How to effectively classify kols in the cryptocurrency circle to better understand them?

(Taxonomy, not targeting any individual, do not take it personally, any similarity is purely coincidental)

Kols can be roughly divided into the following three categories:

1. Information value type. This type of kol either collects information from various channels or conceives short stories, providing relatively interesting analysis and emotional value. Some kols will make exquisite videos to entertain fans. It should be noted that some bad kols will carry private goods, provide false information or fraudulent information, so be cautious.

Degree of harm: ☆

Profit method: None, fan donation, square reward

2. Paid recommendation type. This type of kol usually needs to establish a certain persona, such as security guards, deliverymen, high school students, sports students, female college students, doctoral students from prestigious universities, genius traders, Wall Street investment consultants/managers. Establish a persona to attract designated groups of people. This type of kol knows very well that only charging a group fee is the lowest-risk way to make money. This type of kol likes to recommend contracts the most because they are easy to promote and have high commissions. At the same time, high-level kols will also charge for courses, and low-level kols usually collect information from high-level kols.

Degree of harm: ☆☆☆

Profit method: group fee, course fee, transaction commission

3. Leading orders. This type of kol usually has a certain actual trading ability, knows basic financial behaviors such as hedging, or uses certain quantitative techniques. By means of brushing orders and carrying orders, high success rate and high return data are created to attract more followers. This type of kol usually opens private orders to hedge risks. When the lead order loses money, the private order makes a profit. When the lead order makes a profit, the commission is charged to offset the loss of the private order. Some leading orders kols will also cooperate with exchanges to achieve directional blasting.

Degree of harm: ☆☆☆☆☆

Profit method: private order profit, lead order commission