According to Foresight News, payment behemoth Stripe has announced its integration with Avalanche C-Chain, enabling retail users to directly purchase AVAX without the need for an exchange. This move has expanded the ways in which users can acquire assets on the Avalanche blockchain.

In addition to this, Avalanche's native ecosystem wallet and product suite, Core, has also integrated Stripe's gateway. This integration further enhances the user experience by providing more avenues for purchasing assets on the Avalanche blockchain.

This development marks a significant step forward in making blockchain assets more accessible to retail users. By bypassing the need for an exchange, users can now directly purchase AVAX, simplifying the process and potentially attracting more users to the Avalanche blockchain.

The integration of Stripe's gateway into Avalanche's Core product suite further underscores the growing trend of payment processors partnering with blockchain platforms to streamline and simplify the process of purchasing and trading digital assets. This trend is likely to continue as the demand for digital assets continues to grow.