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In the first quarter of 2024, the Binance mobile app was downloaded more than 6.3 million times, far more than other major crypto and fintech platforms.
This outstanding result is due to two main factors: the superior quality of the application itself and the trust in the Binance brand, which serves over 183 million users worldwide.
The apps provide access to Web3 capabilities including spot and P2P trading, payments, marketplace, Earn products and more. This set of features cements Binance as a leader in promoting Web3.
The second quarter of 2024 is almost here, the cryptocurrency is maintaining momentum, and key industry indicators are looking great. The most important of these indicate consistent trends in adoption and use. Earlier this month, the influx of funds pushed Binance's user assets past $100 billion. This achievement proves the security and transparency of our user asset management.
In the growing digital asset space, users have a large choice of service providers, but not all platforms benefit equally from favorable dynamics. In 2024, Binance leads the fintech industry in app downloads with over 6.3 million downloads. What's behind these statistics and what does it say about Binance and the state of the crypto industry in 2024?
Binance App: Industry Leader
According to analytics company Sensor Tower, in the first three months of 2024, iOS and Android users around the world downloaded the Binance app more than 6.3 million times. This number exceeds the number of downloads of the next competitor by more than 21%. The gap between the leader and other major crypto service providers in third place and below is even greater: Binance's performance is several times higher than that of the rest.
User interest is driven by the general revival of cryptocurrency markets following the approval of spot Bitcoin ETFs in the United States and the anticipation of the upcoming Bitcoin halving. However, the strong performance of the Binance app is due to two main factors: the simplicity and convenience of the app itself, and consumer trust in the global Binance brand.
Two sources of trust
The Binance platform is user-oriented, so we made the application so convenient that even beginners could understand the cryptocurrency world. Anyone in the world, regardless of their level of knowledge about cryptocurrencies and financial markets, can create a Binance account using our mobile application in minutes. After setting up an account and verifying your identity, the user gets access to all the features of Web3: spot and P2P trading, payments, marketplace, Earn products, Binance Square social platform and our Web3 wallet. All this and many other features and services are always at your fingertips.
In addition to its convenience and wealth of services, the Binance app is valued for opening the door to the world's leading blockchain ecosystem with 183 million users. Binance offers unrivaled liquidity and allows you to trade approximately 1,800 trading pairs and over 400 assets.
Every day, tens of thousands of people download the Binance app to access the world of digital assets. They get an easy-to-use Web3 login and join the world's largest community of people who value financial freedom with responsible growth, security and trust.
These impressive statistics reflect consistent adoption trends. The dominance of the Binance app in early 2024 laid a strong foundation for a growing community and charted the path to Web3's first billion users.
