The upscale clothing brand #Dior has revealed a new line of trainers for men that uses the #Ethereum blockchain to provide a complementary non-fungible token (#NFT ).

According to a tweet from the brand on Friday, the trainers, known as the B33, are a part of the Dior Menswear Fall 2023 collection and were created by Kim Jones.

These trainers stand out thanks to their special online authentication mechanism and related NFT. Each pair of shoes will be associated with a corresponding "digital twin," an NFT created on the Ethereum #blockchain.

The distinct #digital counterparts that each pair of trainers will have as a result will guarantee their authenticity and give an extra layer of security for consumers.