CoinVoice recently learned that according to CoinDesk, Justin Hyun, investment director of the TON Foundation, said that the economy based on Toncoin (TON) began to take root in the newly learned application Telegram, which explains why the token has recently outperformed the broader cryptocurrency market. Data shows that TON rose 15% this month to a record high of over $7, while Bitcoin fell 11%.

In an email interview, Hyun said: “Telegram has launched an advertising platform that only accepts Toncoin instead of fiat currency, follows the principles of Web3, and pays 50% of the revenue they earn from ads to Telegram channel owners. This move means that channel owners can distribute Toncoin as giveaways to their audiences, further increase awareness of the TON ecosystem, and over time, distribute the token supply to Telegram’s best and brightest creators.”

Hyun added that the Open League program announced on April 1 is bringing a large number of users to the chain. The program is a reward strategy to encourage users to participate in the development of the ecosystem. Under the program, the TON Foundation will distribute 30 million TON to community members through tasks, airdrops, and the liquidity pool of the TON decentralized exchange. [Original link]