🤡 Memcoins as a new GTM strategy

⚠️ Article by Li Jin of Variant Fund.

📌 One of the new go-to-market, go-to-market (GTM) strategies is the creation of memcoin, which is gaining popularity. While traditional GTM consisted of first creating a product and then building a community around it through marketing and memes. Memcoins have it the other way around.

📌 By launching a project that initially integrates with the popular memcoin, the new app/infrastructure can attract a base of shield holders who can get more value out of their tokens.

Here are some examples:

▪️ BONKbot, a Telegram trading bot on Solana, originated from the BONK memcoin. An independent team launched a trading bot that uses a portion of commissions to buy and burn BONK. Which has led to the popularity of this bot among BONK memcoin holders.

▪️ This strategy also works for infrastructure projects. Take SHIB, for example, which runs Ethereum Layer 2 Shibarium. By including the token in L2, this strategy activates the existing community of holders to overcome the cold launch of the new L2.

▪️ Berachain, an EVM-enabled, bear-themed blockchain that launched its test network in January, also has its origins in memes like NFT. SmokeyTheBera originally launched the NFT project in 2021 under the name Bong Bears and over time built a community that has grown into a base of interested developers and users.

▪️ Many consider memcoin trading to be gambling or a strange form of financial entertainment, but its growing popularity and active communities could mean it will become a viable part of GTM strategies. For users, the new development is that memcoins as assets allow anyone to invest and be part of a massive community, internet culture and community currency.

How do you feel about memcoins?

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