I have some questions on Crypto currency. Please refer to details below.

I have several questions if anyone could answer I would be thankful.

1. A meme cryptocurrencies on decentralized exchanges like uni swap or pancake swap, when I buy a cryptocurrency where does the money goes to the pool which will increase the liquidity of the crypto token or to the owners?

2. Newest established meme tokens for example, how will they increase their liquidity on decentralized markets, do they cash in the money (investment) to the liquidity pool or when people start buying it will increases by people's investment? If its from people's money in the beginning lets assume, the volatility is too high 70 to 80%, so how do they start improvement?

Last question is, a meme coins like Shiba Inu or safemoon, they now have direct wallet in their website where you can connect your wallet and purchase it from their website, does it mean that every purchase you are making goes to the owner of the cryptocurrency (company) account or to liquidity pool? Their own liquidity pool or decentralized market's pool?

P.S. Many meme tokens are not in platforms like Robinhood, coinbase or binance which makes it difficult to trade unless if they do not have good liquidity in the centralized markets.

Thank you