Meme coins are new go-to-market strategies in crypto, says Variant Fund co-founder
Crypto projects are increasingly using popular meme coins and their vibrant communities to jumpstart adoption and growth for new products and protocols, according to a Mar. 25 article by Variant Fundâs co-founder and general partner Li Jin. While often dismissed as speculative assets, meme coins and their loyal communities are increasingly becoming part of crypto projectsâ go-to-market strategies.
By launching an app or infrastructure that natively integrates with a trending memecoin, the project can activate the memecoinâs large holder base to drive usage and overcome the âcold startâ problem many new products face, she explains.
One emerging go-to-market strategy is to draft off a meme coin that is gaining adoption and momentum,â said Li Jin in the article. âWhile traditional GTM consisted of first building a product, then building a community around it through marketing and memes, this new playbook involves identifying a vibrant community of users around a meme coin, then building a product that incorporates that token.â
