It was only a matter of time before they did. As tech companies look for new ways to capitalize on AI, advertising may soon replace chatbots.
For now, most chatbot services make money on subscriptions - OpenAI's ChatGPT plus costs $20 a month and Google One #AI Premium Plan costs $19.99 a month.
Most people aren't willing to shell out that kind of money to use advanced versions of these chatbots, so AI services need to find other ways to monetize these technologies. Advertising could be the solution.
Recently, the company released a video demonstrating the service's operation. The video shows how a Nike ad is inserted at the end of the "Basketball Expert" chatbot's answer about the greatest NBA players of all time.
Adzedek uses a pay-per-click model in which chatbot creators receive 75% of ad revenue. The company told Axios that its ads have been shown more than a million times through its system.
Here's how other major players in the chatbot market work with ads
And late last year, the company introduced AI-centric advertising features such as "compare and decide ads. " These new ad models use AI to gather relevant data about different products into a comparison table when a user makes a purchase decision request.
Alphabet's #Gemini doesn't currently have ads, but parent company Google is experimenting with how ads work with a number of AI-powered services.
'SGE [Search Generative Experience] creates new opportunities to improve people's commerce journey by showing relevant ads next to search results,' Sundar Pichai, CEO of Alphabet, said at the January shareholder meeting, talking about the AI-powered web search tool. "," he said.
OpenAI, which developed the best-known chatbot ChatGPT, does not currently generate revenue from ads displayed on the chatbot. But that could change at any moment. Olivier Touvia, a marketing professor at Columbia University, told Axios, "... they're going to have to make a decision.
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