Jan 11, 2024 — All tokens used in Azure AD B2C are JSON web tokens (JWTs) that contain assertions of information about the bearer and the subject of the token.Ad network “tokens” are dynamic placeholders that can be used as UTM values, in place of a static value. These tokens are then replaced with real values by your ad network each time your ad is clicked. The most common example would be the {keyword} token provided by both Google Ads and Microsoft Ads.May 22, 2023In general, a token is an object that represents something else, such as another object (either physical or virtual), or an abstract concept as, for example, a gift is sometimes referred to as a token of the giver's esteem for the recipient.
