Netflix's $5 Billion Live Streaming Move with WWE's Monday Night Raw. 🎬🤛🏻💪🏻
In a groundbreaking move, Netflix has sealed a monumental 10-year, $5 billion deal to exclusively broadcast WWE's Monday Night Raw. This strategic partnership underscores Netflix's steadfast commitment to live sports streaming, following its initial venture into the genre last November.
The deal not only encompasses the USA, Canada, UK, and Latin America initially but also holds the potential for global expansion, with options for Netflix to exit after five years, extend for another decade, and secure worldwide broadcast rights. Netflix will serve as the exclusive host for all WWE shows and special events outside the U.S.
Monday Night Raw, renowned as the most-watched program in the U.S., boasting a staggering 17.5 million annual viewers on the USA cable network, takes center stage in this collaboration. This move has triggered a surge of over 15% in TKO Group Holdings shares, accompanied by the exciting news of actor Dwayne Johnson's anticipated addition to the board.
Beyond the live broadcasts, the agreement opens doors for Netflix to delve into WWE's intellectual property, gaining access for documentaries and other projects. With Netflix's global reach and an impressive 23 million active users, this deal becomes strategically significant, providing personalized access to Monday Night Raw for a massive global audience.
The partnership stands as a pivotal moment for both Netflix and WWE, blending the streaming giant's expansive reach with the wrestling entertainment powerhouse's globally adored content. This collaboration not only enriches Netflix's live sports offerings but also propels WWE's content onto a major streaming platform, ensuring a broader international audience for the wrestling spectacle.
