"The distance between a person's brain and heart is only 30 centimeters, but it took me 30 years to walk that distance," said Pan Siliang, chairman of Taipei Regent Hotel, in the Business Weekly Book Room. He even pointed to his neck and said, "I may only be able to walk this far now."

These words were so shocking that the whole audience fell silent after he finished speaking.

From the head to the heart, the turning point of his leadership training was the 2020 epidemic. "That was the first time I learned to make decisions with my heart," At that time, the hotel industry around the world was almost destroyed, and all operators were fighting for their own survival, either cutting wages, laying off employees, or closing down.

If it was Pan Siliang, the former financial expert from Wall Street, his rational brain would have figured out a solution to protect himself no matter how hard he calculated.

But he remembered a conversation he had with his father 10 years ago. That was the last time his father participated in Jinghua Spring Wine. His father said that after his death, he would donate all his hard work from scratch. Pan Siliang was puzzled, "If it were me, I really can't do it."

My father said, "I am old now and can only write checks and donate money, but you can influence and help others through running (Jinghua), which is more meaningful than me writing checks."

"At the time, I didn't understand," but at the crossroads of the epidemic, this conversation became his compass. "If we push these people away when our employees are in the most difficult time, then what is the value we talked about in the past?"

At that moment, he turned off his brain that he had used all his life, followed his heart, and made the decision not to lay off any employees.

"I pushed myself to the edge of the cliff, and if I wasn't careful, I would have been smashed to pieces." A financially risky decision, but it demonstrated the original intention of the company and became the golden key to rebirth in adversity.

When the employees saw the sincerity of the boss, everyone worked hard!

Everyone used one day as a week. The original 8 projects a year became 80 projects. The digital transformation that had been talked about for 5 years was completed in one month. The laundry auntie became an internet celebrity, and the first delivery fleet and drive-thru lane were opened.

Sincerity has transformed this hotel; the original intention has let everyone know why they are fighting. The power of unity is beyond imagination. Jinghua has become the only profitable hotel in the world during the epidemic, and has also issued two-month year-end bonuses that are envied by its peers. The entire hotel has been reborn. "It's like I opened a new hotel."

The world miracle created by Jinghua in Taiwan comes from the power of the heart. He realized his father's wisdom: "Only by dedicating yourself to others can you truly give."

It turns out that the essence of management is to achieve success for others, not to satisfy oneself; management should not be the icing on the cake, but to help those in need in the most difficult times, which creates a positive energy circulation system that is endless.

Pan Siliang said with emotion that a group of people can create a company by working together; if a company wants to be big, it must establish rules and regulations, just like the various apps on mobile phones; but if a company wants to survive for a long time, it must rely on mobile phones. The invisible operating system (OS) inside, and that is the corporate culture.

From brain to heart, from tangible to intangible, from calculation to giving, Pan Siliang's 30-year business journey is thought-provoking.