Crypto Unicorns, Laguna Game’s flagship NFT game, has announced the addition of Andrew Campbell as its new Product and Market Growth Lead. Campbell is a well-known name in the esports and web3 communities, having previously served as an esports commentator for StarCraft and Dota as well as the Director of Esports for Axie Infinity.
Crypto Unicorns is a Polygon-based NFT game that allows players to own virtual NFT unicorns and engage in a variety of mini-games within the game's whimsical universe. The game boasts a significant following, amassing $ 49 million in trading volume, according to CryptoSlam. Campbell’s addition to the Crypto Unicorns team is a significant move for the game and his wealth of experience is a welcome addition to Laguna Games.
In a tweet announcing his new role, Campbell cited Laguna Games' dedication to transparency, experience with mobile free-to-play, and overall charm in creating Crypto Unicorns as factors that led to his decision to join the team. During his time at Axie Infinity, Campbell was instrumental in high-profile projects such as the Axie Infinity World Championship.
According to Decrypt, he will be responsible for “ensuring alignment across the ecosystem user experience, and engaging directly with the community.” It might be clear that from now on, Laguna Games plans on expanding further its NFT project like the recent addition of its new PvP jousting mode.
Final Thoughts
Crypto Unicorns' success and Campbell's expertise make this partnership a potentially game-changing move for both the game and the wider NFT gaming community. The addition of a respected veteran to both the web2 and web3 gaming communities could bring further growth and development to a uniquely charming NFT game.
For those interested in learning more about Crypto Unicorns, visit https://chainplay.gg/games/crypto-unicorns/ for complete information about the game. Stay tuned for more NFT game news.
Source: https://chainplay.gg//blog/crypto-unicorns-hires-former-axie-infinity-esports-head-andrew-campbell/
