He Yi, the co-founder of Binance, published an article on Binance Square, explaining Binance's basic framework and process for listing coins. He Yi said that when Binance chooses projects to list coins, it mainly follows the following three principles: listing projects that users need, listing projects that have a long life, and listing projects with solid business logic.

He Yi mentioned that Binance likes projects with solid business models and revenue. Binance hopes that the team is reliable, has entrepreneurial potential, and can take responsibility. It also hopes that the valuation will not be too high, and that it can take care of the community and grow together, while empowering tokens. "If you stand with your users, your users will stand with you. If any project meets these standards, please contact us."