According to BlockBeats, on September 5, the Financial Times reported that a record number of advertisers planned to withdraw from X next year due to concerns about being associated with extreme content, dealing a blow to Musk's efforts to turn around the company's financial situation.

According to a global survey of industry executives by analytics group Kantar, 26% of marketers plan to cut advertising spending on X by 2025, the largest drop ever recorded across the world’s major advertising platforms.

Since Musk took over X in 2022, he decided to relax content review in the spirit of free speech, and big brands have been withdrawing from X. The survey shows that advertisers' trust in the platform has dropped significantly in the past year, with only 4% of marketers saying that ads on X are "brand safe", compared with 39% for Google.