According to TechFlow, Eric Trump, the second son of former US President Donald Trump and current executive vice president of the Trump Organization, posted on social media, "I am very happy to announce the launch of World Liberty Financial. A new era of finance has arrived."
Earlier, Eric Trump said that World Liberty Financial aims to "eliminate corrupt, expensive and inefficient middlemen." He emphasized that this platform will return financial power to ordinary people, modernize the financial system, and provide equal opportunities for everyone.