Aptos Labs announced a strategic investment in social platform Mereo, according to Odaily Planet Daily. Aptos Labs is developing a new solution to combat IP-related asset reselling through soul-bound, tokenized, redeemable real-world assets.
This collaboration will allow artists and other IP owners to distribute assets to their loyal fans, ensuring that these assets are non-transferable. Asset owners cannot profit from reselling, but they are entitled to a full refund after the transaction is completed and verified on the chain.
Mereo is reportedly a pioneering platform that reshapes fan engagement and loyalty.
