According to TechCrunch, American beauty startup Kiki hopes to use web3 technology to allow consumers to co-create products and share company ownership. On Tuesday, Los Angeles-based Kiki announced that it had raised $7 million in seed round financing from Andreessen Horowitz's cryptocurrency fund and Estee Lauder's New Incubation Ventures, as well as investors such as OrangeDao and 2Punks Capital. Kiki's model is to let community members vote on the features they want before beauty products are manufactured. Voters can get points for free products and receive digital tokens in the company. Although members' product votes are recorded on Ethereum, Kiki co-founder Jana Bobosikova said some participants do not need to know that they are acting on the blockchain. Users can log in with their email, and Kiki will create an on-chain account to store members' votes permanently.