According to Cointelegraph, the streaming video market, one of the fastest-growing industries globally, is projected to reach $200 billion in 2023. However, the centralized nature of the video streaming ecosystem allows for opaque distribution, capturing the majority of the revenue and leaving minimal value for video creators. Blockchain technology offers a potential solution for mainstream media brands managing these issues by providing a decentralized, transparent video distribution ecosystem. Replay, a decentralized video streaming protocol, aims to offer transparency and fairness to content creators and owners by building a video ecosystem with real-time compensation. The protocol monitors content usage on playback and records all data on a distributed ledger, allowing creators to have direct control over their business models and build first-hand relations with platforms, publishers, and communities that wish to support them. Replay's first streaming service, RewardedTV, utilizes Web3 to reward viewers with digital tokens, which can be redeemed for digital goods, and offers a gamified experience with features such as leaderboards and competitions.