Floki Scores Big with Super League Rugby Marketing Campaign, set to Reach Millions of Viewers 🏉🌍

Floki continues its aggressive mainstream marketing push by securing a major marketing campaign with the Super League, the top level of the British Rugby League system.

This campaign will showcase Floki through dynamic LED pitchside displays across the 2025 season, reaching an estimated 110 million impressions in the UK alone.

It kicks off with a bang in an action-packed February, featuring nine high-profile matches, including the historic Las Vegas showdown between Wigan Warriors and Warrington Wolves on March 1st.

Each match will be broadcast LIVE on Sky Sports, ensuring maximum visibility for the Floki brand.

This strategic campaign capitalizes on the Super League's unique demographic alignment with crypto investors. Rugby League fans are known for their higher-than-average income levels and strong receptivity to financial sector marketing, making them an ideal audience for Floki's message.

The campaign will deliver 150 minutes of premium pitchside LED display time throughout the season, with Floki featuring in approximately 50 games. Individual matches can attract up to 600,000 domestic TV viewers. International broadcasting agreements with Fox Sports, Rogers Media, Premier Sports Asia, and ESPN Africa extend the reach far beyond the UK market.

What makes this campaign particularly powerful?

👉 Live broadcast coverage of 170 games on Sky Sports

👉 Additional exposure through BBC's coverage of 15 live games

👉 International broadcast reach across Australia, Canada, Asia, and Africa

👉 Prime positioning in a space not yet saturated with crypto marketing

👉 Target audience alignment with potential crypto investors

The campaign represents another strategic move in Floki's mission to become the world's most known and most used cryptocurrency. By tapping into the passionate rugby league community, Floki continues to aggressively build global brand recognition.