Today we continue to look at a more interesting project, the first decentralized marketing (MarketingFI) project - CookieDao, which has doubled 20 times in recent days, with a current market value of 83 million and a FDV of 500 million US dollars. The project was also launched this year and became popular because of the popularity of AI agents.
Because he created an Ai agent real-time data monitoring website called Cookie.fun.
It has 7TB of on-chain and external data feeds, indexing all AI agents on the market. Cookie.fun is the first AI agent index platform that can be used to analyze the market awareness and engagement of AI agents, and evaluate them in combination with indicators such as FDV (fully diluted valuation) or market capitalization.
Currently, Cookie.fun is free to use, but the platform will introduce token-based access in the future to unlock time-sensitive data, adding extra utility to the $COOKIE token.
Introduction
Cookie3 is known as the Google Analytics of Web3. Like GA, it can enable tracking data on users' websites and applications to understand user behavior, measure attribution, track KPIs, and ultimately enhance marketing efforts.
The technology stack of Cookie3 includes a proprietary analytics engine and AI data layer, capable of providing deep insights into the entire user journey from off-chain activities to on-chain interactions. While there are many such tools in web2, on-chain analysis in web3 is still a blank space, making Cookie3 claim to be the AI data layer for all markets.
Background
According to Gartner's survey, the average marketing budget in 2023 accounts for 9.1% of total company revenue. In the U.S., digital marketing occupies a significant portion of the marketing budget allocation. Most of the budget is taken up by advertising giants like Google and Facebook, where user attention is commodified without fair returns. About 95% of marketing budgets are wasted on users who do not convert.
Artificial intelligence and digital marketing industry: currently valued at over $720 billion, expected to grow to $2.5 trillion by 2030. Cookie3 has immense potential in this rapidly expanding market.
Introduction to Google Analytics
Google Analytics (GA) is a powerful website and application analytics tool provided by Google for tracking and reporting website traffic, user behavior, and other key data. It is one of the most commonly used analytics platforms in website operations and digital marketing, helping businesses and individuals understand user behavior, optimize website performance, and enhance marketing effectiveness.
Core Features
1. Real-time Data Analysis
Real-time monitoring of the current website traffic, including user numbers, visited pages, geographical locations, device types, etc.
2. Audience Analysis
Provides detailed information about users, including age, gender, interests, geographical location, devices, and browsers.
3. Behavioral Analysis
Understanding how users navigate the website, including page views, average session duration, bounce rate, user flow paths, etc.
4. Traffic Source Analysis
Analyzing which channels users access the website from, such as search engines, social media, direct visits, or referral sites.
5. Conversion Tracking
Setting and monitoring goals (such as registration, purchases, downloads, etc.) to understand the conversion rate of users completing specific actions.
- E-commerce Tracking
Designed specifically for e-commerce websites, providing detailed reports on product sales, revenue, shopping behavior, etc.
- Event Tracking
Tracking specific user interactions, such as button clicks, video plays, and form submissions.
Cookies3 Product
MarketingFi Model: Combines on-chain and off-chain data analysis with AI technology to redefine marketing economics through a decentralized framework. Utilizes $COOKIE tokens to lock in marketing value and ensure fair distribution.
Cookie3 Analytics: Provides a comprehensive data analysis tool similar to Google Analytics, capable of analyzing off-chain traffic (visits, time on site, bounce rates, etc.), and then viewing how it converts into on-chain transactions (NFT minting, token swaps, wallet connections, etc.), and comparing different traffic sources (like tasks, social media, direct traffic, and other sources). It helps project parties track and optimize website traffic and user behavior, driving on-chain actions.
On-chain browser: Displays different data through filtering, such as showing wallet data, transaction data, etc., to analyze and display user data. It is used in conjunction with Cookie3 Analytics.
Cookie3 Airdrop Shield: Ensures airdrops are distributed to quality users; it allows users to exclude bots, airdrop hunters, multiple accounts, and other malicious wallets from airdrop activities. It has 15 on-chain and off-chain attributes, using an AI model to detect bots, and then scoring the remaining real users to reward those truly deserving of your tokens.
Cookie3 Affiliate: An intelligence tool for KOLs, allowing Web3 marketers to track paid KOLs, assess content performance, and discover correlations between Twitter engagement and on-chain metrics (such as pinging inactive KOLs who haven't posted in the past 30 days, appreciating those who are actively engaged, and determining which KOLs drive the most engagement and impressions).
The platform aggregates over 18,000 KOLs, reaching over 400 million followers, helping project parties achieve wider user coverage and higher conversion rates.
Ecosystem Cooperation
Cookie3 has established strategic partnerships with several well-known institutions, including Spartan Group, Animoca Brands, and ChainGPT.
Currently aggregates 400 million Twitter followers, over 300 Dapp partnerships, and data aggregation from 1 billion wallets.
Pricing: There are 4 different types of payment methods, the most basic being $49 per month, the premium version at $599 per month, and the enterprise version being higher.
Financing Situation
Cookie3 has raised a total of $5.5 million during its development. The most recent seed funding round was completed on August 3, 2022, raising $3.3 million, led by The Spartan Group. Other participating investors include LD Capital, Hartmann Capital, OrangeDAO, Big Brain Holdings, and Jsquare.
Additionally, the $800,000 financing was opened to the public through IDOs on Polkastarter and ChainGPT Pad. The Polkastarter IDO registration has ended, and the ChainGPT Pad IDO was completed on June 12 and 11.
Token Economy
Total token supply is 1 billion, currently 150 million tokens have been unlocked, with an unlocking rate of 16%. In token distribution, 14.8% is for staking liquidity rewards, 10% for ecosystem incentives, 9.3% for round B, 9% for the team, 8.5% for round C, 8% for the treasury, 7% for marketing, 6.5% for round A, 5.5% for strategic round, 5% for advisors, 3.75% for public sale, 3.2% for initial liquidity, 2.88% for seed round, 2.4% for KOLs, 2% for airdrops, and 1.7% for pre-sale.
The proportion of this investor is too high, a ratio of 32. The financing scale is not high, but the given proportion is very high. From the current unlocking situation, a total of 25% will be unlocked over 25 years, which is a very high ratio and a huge drawback.
From its name, we see that Cookie DAO is a DAO organization, so the token has governance capabilities, including:
- Governance Rights: Holders can participate in the governance of Cookie DAO and vote on matters related to the treasury.
- Protocol Fees: Used to pay for platform service fees.
- Whitelist Access: Holders have exclusive access to specific platform features.
In conclusion, we summarize this project as the Google Analytics of web3, which should be a high evaluation of the project, as there is indeed a market demand in this area. The future looks promising, especially since the marketing budget for AI is projected to reach $2.5 trillion, representing a massive field. As long as the project team manages it well, there shouldn't be significant issues. However, the only current problem appears to be the large number of unlocked tokens, so this project may be one to watch for potential opportunities in the next bear market.