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Mara CEO Fred Thiel said that Bitcoin has fallen in only three of the past 14 years, which is why retailers should consider buying Bitcoin and letting it rise in value.

The CEO of Bitcoin mining company MARA Holdings, Fred Thiel, has recommended a hold-and-forget Bitcoin investment strategy for individual investors, citing Bitcoin’s strong long-term price performance.

In a January 2 interview with FOX Business, Thiel noted that Bitcoin

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$96,453

The price has only fallen three times in the past 14 years.

“My recommendation to my kids, for example, is to save a small amount of Bitcoin every month and forget about it.”

“Over the course of two, three, four years, this thing grows, and that’s what people do,” Thiel said, adding that bitcoin’s price rises on average by 29% to 50% in most years.

Mining, Retail, Investments

Fred Thiel speaks during an interview with FOX Business on January 2. Source: FOX Business

However, Bitcoin is still considered a relatively risky asset with much greater volatility than most traditional financial assets. As a result, Thiel’s buy-and-forget strategy may be more challenging for some investors.

Thiel highlighted several catalysts that could drive Bitcoin's price higher in 2025, including the possibility of a U.S.-based Bitcoin reserve, greater institutional adoption through Bitcoin exchange-traded funds, and a more friendly regulatory environment under the incoming Trump administration.

Thiel's comments came on the heels of a survey conducted by MicroStrategy CEO Michael Saylor, which found that 77.7% of 65,164 respondents plan to increase their bitcoin holdings in 2025.

The results were not surprising, given that many of Sailor's 3.9 million followers are pro-Bitcoin.

Mining, Retail, Investments

Source: Michael Sailor

Related: Sailor Predicts MARA Will Be Next Bitcoin Company to Join Nasdaq 100

Thiel's MARA company plans to hold Bitcoin for the long term as well.

In July, MARA shifted to a new treasury policy to hold all the bitcoin it mines and adopted a suite of capital market instruments to back its bitcoin reserves, similar to MicroStrategy’s Bitcoin Playbook.

It currently has the second-largest bitcoin holdings among publicly listed companies at 44,394 bitcoins — worth $4.3 billion at current prices — trailing only MicroStrategy Group’s 446,400 bitcoins, according to BitcoinTreasuries.NET data.

MARA closed 2024 at 44,394 BTC, a 192.5% increase from the 15,174 BTC it started last year with.

MARA's Bitcoin holdings have also increased in value, with Bitcoin up about 120% over the year.

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