On the last day of 2024, the world's richest man Musk's name change on the social media platform X attracted widespread attention. On that day, Musk changed his account name to "Kekius Maximus" and adopted the green frog representing memecoin as his avatar. This sudden change quickly sparked heated discussions on the Internet.

Affected by this, the meme coin Kekius Maximus, which has the same name as Musk's new nickname, rose sharply. This led Musk's 210 million fans on the X platform to speculate that Musk has abandoned Doge and is going to start promoting a new coin.

Dogecoin (also known as Dogcoin), which Musk has been promoting, has recently begun to weaken.

According to CoinGecko data, before Musk changed his nickname, the price of Kekius Maximus was around $0.0112. After changing his nickname, the price of Kekius Maximus soared, and on December 31, 2024, it increased by more than 9 times. On January 1, 2025, the price of Kekius Maximus continued to rise, reaching a maximum of $0.40. Currently, the price of Kekius Maximus fluctuates around $0.3495, with a total market value of more than $330 million, which is nearly 40 times higher than the highest price before Musk updated his nickname.

However, it should be noted that the price of memecoin fluctuates violently and there is a high risk, so investors should be cautious when participating.

Musk's sudden change of nickname has caused his 210 million "fans" to speculate about the significance of this mysterious new name - a mixture of an alt-right symbol, a meme coin and the name of the protagonist of the movie (Gladiator). Musk also changed his profile picture to the image of the popular cartoon character "Pepe the Frog", which is dressed in ancient Roman costume and holding a video game controller.

Musk did not explain his new nickname and profile picture, which is typical of Musk. But the change immediately triggered a chain reaction. The cryptocurrency circle was the first to make waves. The value of a "meme coin" (a digital currency inspired by Internet emoticons) with the same name as the new nickname soared.

It also kept amateur detectives busy: Was the nickname change just for fun? What hidden message did it contain? Was it another thinly veiled attempt to disrupt the cryptocurrency community? More disturbingly, was it a signal and endorsement of online hate groups?

The report mentioned that Musk's new nickname seems to be a mixture of "Maximus Decimus Meridius" (the name of the protagonist in the hit 2000 movie (Gladiator)) and "kek" (a popular abbreviation among the alternative right and online trolls, and a variation of "LOL" laughter).

"kek" also means "a fictional white nationalist god". During Trump's first presidential campaign, Pepe the Frog was associated with the alt-right and white supremacists, and the Anti-Defamation League called it a "symbol of hate". #马斯克改名