The first day of the New Year in 2025, I've grown a year older, and the responsibilities and pressures have increased as well. In middle age, there are always many sentiments! Summarizing 2024, I failed in my main career, feeling that I wasted this year in a daze, with reasons of my own as well as environmental factors. Any industry in the country has reached the extreme of internal competition, and the e-commerce industry I am in has shifted from rapid development to a reshuffling phase, with increasingly high return rates, rising advertising costs (charged by platforms), and more 'savvy' consumers. Of course, there's also the rising labor costs, which force us merchants to survive in the cracks. Currently, e-commerce must have good product quality, low prices, and excellent service — a typical case of 'wanting both and still wanting more.' The return rate for women's clothing is 70%, which is considered average, and there are many categories with a 50% return rate. The key issue is that the shipping cost for returns is borne by the merchants; shipping is free, and return shipping insurance is purchased by the merchants. Some may question this: can't you just not offer free shipping or buy shipping insurance? The problem is that if you don't buy it, your competitors will, and you have no choice but to buy shipping insurance! Unless you just want to sell casually! The trend is irreversible! In the past, during the industry's golden period, platforms would distribute a lot of free traffic, but now we are at a bottleneck where free traffic is negligible, and most traffic relies on paid promotion, leading to a drastic increase in costs. As the gross profit margin shrinks, it becomes increasingly difficult! The e-commerce industry has passed its rapid growth phase, and finding opportunities here is becoming more challenging. In 2025, I will continue to struggle in this industry, reducing staff and cutting costs to increase efficiency! In the cryptocurrency space, the past year of 2024 has been relatively profitable, meeting my expectations. I believe 2025 will be a year of explosion. Although there have been recent corrections and many voices claiming that bulls have run away, I firmly believe that Bitcoin will reach 200,000 this year. I will steadfastly hold the assets in my hands until I reach my target price! The trend is irreversible; hold onto your chips and wait patiently for the flowers to bloom!